5/19/26
Brent Hager is in his 14th year as the Assistant Athletic Director for Athletic Communications at USCA, where he directs and oversees the strategic communications initiatives for all 10 NCAA teams and the Spirit Squad.
In his role, Hager oversees a comprehensive media operation that includes video streaming, website management, social media strategy, and publicity. Under his leadership, USCA has transformed its digital footprint—expanding from limited event coverage to comprehensive live broadcasts of every home athletic contest, including marquee competitions such as the prestigious Cleveland Golf Palmetto Intercollegiate.
A seasoned leader in collegiate athletics, Hager has served as a mentor through CoSIDA/College Sports Communicators for the past nine years, guiding the next generation of sports communication professionals. He has served on several regional advisory committees (RACs) and has been an active member of a national panel for CSC.
Throughout his career, Hager has worked with eight national champions and has worked closely with an Olympian, more than 70 All-Americans, and numerous professional athletes selected in the NFL, NBA, MLS, and MLB drafts. He has also worked with a three-time Pro Bowl honoree, as well as multiple National Coach, Player, and Freshman of the Year recipients at both the Division I and II levels.
Hager’s storytelling has garnered national recognition, including top honors for District 3 in the Fred Stabley Sr. Writing Contest. He also helped promote and publicize a viral moment that earned ESPN’s No. 1 Play of the Day recognition and was featured on ESPN College GameDay.
In addition to his media and publicity efforts, Hager has played a pivotal role in USCA’s historical archiving project—digitizing decades of rosters, schedules, results, bios, and more than 600 photo galleries spanning over 35 years, preserving the rich heritage of Pacer Athletics.
Throughout his career, he has worked in the ACC, Atlantic Sun, Big South, Peach Belt, and WVIAC.
Beyond USC Aiken, Hager has collaborated with athletic departments and conferences across all NCAA divisions, the NAIA, and junior colleges—including institutions from the ACC, Big 12, Ivy League, CAA, Conference USA, and more—providing expertise in communications strategy, archival development, digital storytelling, and media operations.
Hager holds degrees in business administration (accounting) and sport management, along with an M.B.A.
